Business Analytics: Unlock Your Career Potential

Embark on a career shift into new data-driven roles. Upgrade your technical know-how with business skills that lead to leadership and management opportunities. Enhance your management skills with a stronger understanding of the analytics that drive business and how you can use them effectively.

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Our 19-month, fully online Master of Science in Quantitative Management: Business Analytics program (MSQM: Business Analytics) is tailored for dynamic professionals  who want to position themselves for their next big step by utilizing cutting-edge data analysis. The MSQM: Business Analytics degree builds on your foundation and takes you deeper into essential business management principles and advanced data analytics techniques crucial for navigating complex business challenges—and for advancing your career.

Business Analytics: The Duke Edge

Balancing professional and personal commitments while pursuing a graduate business analytics degree is doable with the MSQM: Business Analytics program.

Fuqua has long been a leader in online education for working professionals like you. Our flexible program is designed to fit into the spaces of your life, offering a high caliber learning environment with minimal disruption to work, family, and other responsibilities.

Experience Team Fuqua for yourself. You’ll  jumpstart your studies with a 2.5-day on-campus launch experience to immerse yourself with your cohort, collaborate with your learning team, and meet the program team that will support you through your experience. Then you’re fully online, continuing to work closely with your team during weekly live virtual sessions, team projects, and self-paced modules—all tailored to build on the connections you’ve already formed.

Online or on-campus, you are a full member of our Fuqua community. You'll have many opportunities to strengthen bonds with your classmates and faculty, including optional on-campus weekend programs focusing on leadership and data visualization, as well as a wide variety of online events we host throughout the program. 

Fuqua’s difference comes from our innovative cohort learning model where the collective strengths of Team Fuqua drive excellence and innovation.

You’ll be assigned to a peer team of four to six professionals who bring expertise from diverse functions and industries. You'll navigate your program as a team, calling on each other's strengths to achieve shared goals, gain fresh insights, and master essential teamwork skills. With our collaborative and high-touch approach, you are online, but you are never alone.

The program offers a highly integrated approach to data science, analytics, and business management. You’ll master advanced analytics techniques and strategies tailored for managerial decision-making, leadership, and career growth.

Over five terms, you’ll complete a total of 16 courses: seven focused on core business functions and nine centered around data science, quantitative analysis, and their practical applications within specialized business settings.

Our comprehensive curriculum covers data science skills, machine learning/AI techniques, business acumen, advanced problem-solving methods, risk management, ethics, and communications. You’ll graduate with a versatile skill set that gets you ahead and keeps you in demand.

The MSQM: Business Analytics program is taught by the same world-renowned Duke faculty who teach our on-campus programs—all authorities in core business functions and quantitative analytics methodologies, and highly experienced instructors in online education.

You can expect a challenging curriculum enriched with real-world insights. Professors encourage lively debates and engaging discussions that tap into the diverse experiences within your cohort. Cases and exercises offer multiple perspectives, ensuring an academically rigorous and rewarding learning experience.

Personalized coaching sessions are aligned to your unique goals so you can effectively navigate every facet of career management—from day one of your program to post-graduation and beyond. 

Our Career Management Center (CMC) collaborates with students, alumni, and potential employers, sharing their knowledgeable industry insights and helping you to tap into our extensive array of career tools and services.

Duke is for life. The Duke alumni network is more than a post-graduation perk; it's a career-long partnership. As a Duke graduate, you become a member of a diverse, global community of alumni professionals who share—and are invested in—your drive to succeed. Your Duke network offers mentorship, job leads, and industry insights, keeping you ahead of trends and fostering a sense of belonging wherever your career leads.



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MSQM Student Blog

Student on laptop at Duke University's Fuqua School of Business

What's it like to get a master's in business analytics online? Our students can tell you all about it, firsthand! Dive into their experiences on the Duke MSQM Student Blog.

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MSQM Program

MSQM: BA At A Glance



Fully online



Months to completion



Core business courses



Data science, quantitiative, analytics & business applications courses



Credit hours



Related MSQM Analytics Programs

If you've received a degree similar to Duke's MBA or MMS programs at an accredited institution, consider our online Accelerated MSQM: Business Analytics program.


Delve into the dynamic intersection of business analytics and health care with our online MSQM: Health Analytics program.


Double Dukie?

Fuqua offers special benefits to Duke alumni who apply to the MSQM:BA program: an application fee waiver, and, if admitted, a guarantee of scholarship funding (amount varies). It's great to be a Double Dukie!


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Master of Science in Quantitative Management: Business Analytics

Admissions Information

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Application Instructions

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Financing Your Degree

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